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Giants Daily Blitz Blog

Daily Blitz: 105M tune in on ‘Kickoff Weekend’

Posted by Dan Salomone on September 13, 2012 – 9:00 am

How big can it get? The NFL wrapped up another Kickoff Weekend this Monday night, and the official numbers in.

A total of 105.9 million fans couldn’t wait to get “Back to Football” and tuned into games on CBS, ESPN, FOX and NBC (Sept. 5-10) to mark the third consecutive year with a total reach exceeding 105 million viewers.

Also for the third straight year, telecasts averaged 23 million viewers — NBC Sunday night game (Steelers-Broncos, 27.6 million), FOX national game telecast (mostly 49ers-Packers, 26.4 million) and the NBC Wednesday Kickoff game (Cowboys-Giants, 23.9 million). Those telecasts rank as three of the six most-watched non-Olympic programs among all television shows since Super Bowl XLVI, according to the NFL.

Below are additional notes from Kickoff Weekend.

NATIONAL

» NBC’s Sunday Night Football opener (Steelers-Broncos) posted the highest rating ever for a Sunday night game (16.5). The average of 27.57 million viewers for Steelers-Broncos ranks second in NBC Sunday night history (27.62 million viewers for Cowboys-Giants on Jan. 1, 2012).

» With 26.4 million average viewers, the FOX national telecast (mostly 49ers-Packers) posted its second-best Kickoff Sunday ever (28.0 million for Packers-Eagles in 2010).

LOCAL

» NFL games ranked first in all 30 NFL markets for the fourth consecutive Kickoff Weekend. NFL games also topped the ratings in 55 of Nielsen’s 56 metered markets — up from 53 of 56 metered markets in 2011. In addition, the second-highest rated show in 29 of the 30 NFL markets wasalso NFL programming.

» Four teams delivered record-setting ratingsfor season-openers in their home markets led by Baltimore (40.9 rating) followed by San Diego (37.8), Seattle (27.5), and the Super Bowl XLVI champion New York Giants (20.0).

» Five clubs (Denver, San Francisco, Pittsburgh, San Diego and Seattle) posted local ratings increases of more than 20 percent for Week 1.

QUICK HITS

» Tuck has hands full with Trueblood [Alex Marvez, FOX Sports]

» New York Giants surprise middle schoolers in New Rochelle [David Neilsen, Newsday]

» Victor Cruz dealing with loss of his grandmother, who inspired his salsa touchdown celebration [Jenny Vrentas, The Star-Ledger]


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